What is Apple's IDFA and why is it at the centre of privacy dispute?

IDFA Changes: Tips for Advertisers & Publishers · Adapt Your Creative Testing Strategy · Extend The Pre-Install Journey · Try App Clips · Invest

IDFA apologises for “hurtful” slogan shown by activists at opening ceremony International Documentary Festival Amsterdam has apologised

idfa meaning The IDFA is important because it makes it possible to identify the same device and user across different apps with 100% accuracy This helps advertisers

what is idfa What is IDFA and ATT? Sometimes used interchangeably incorrectly, they're actually two separate acronyms related to iOS user tracking